The creative concept was to capture the process of creating the scent; from choosing the fragrance notes to designing the bottle and, of course, a PR shoot with the man himself. Each step was then edited into a short online film to be shared across social channels.

Shot in Madrid we had just a few hours to capture the content. Working with a small and agile crew we poured all our story-telling expertise into the shoot to get the most out of the talent in the short amount of time we had. As a result the films have enjoyed huge success with over 3.5million views on Facebook and more than 12million views on Instagram.